3D Visualization for Real Estate Developments
All the visual content for your development from a single production.
Renders, 3D floor plans, lifestyle images and architectural video for property developers: all the visual material to present and market the development, with a single visual direction.
Visual direction
One visual direction. The entire project.
We work from the plans, materials and characteristics of the development to define cameras, composition, lighting, atmosphere and visual hierarchy.
Each image is conceived around where it will be used: website, catalogue, presentation, social media or sales material.
One visual system
One production. Multiple ways to present your development.
We build a consistent visual foundation that can extend across the different assets needed to present the project. Exteriors, interiors, common areas, 3D floor plans, Lifestyle, vídeo, landing page and dossier share one visual direction.
interiors
common areas
3D floor plans
lifestyle
video
landing page
dossier
01
Architecture comes first.
Exteriors, interiors and common areas developed through controlled 3D visualization to accurately represent architecture, materials, lighting and design.
02
From space to life.
We complement the main imagery with Lifestyle content that helps communicate how the project feels to live in, adding scale, atmosphere and emotion.
03
Understanding helps sell.
We transform floor plans into clear and engaging 3D representations that help communicate layout, spaces and relationships between rooms.
04
Your development, online too.
We can turn the project's visual content into a dedicated landing page to present the development clearly, visually and across any device.
Included with every project
The whole project, in one place.
Every project has a private space where you can review images, compare versions, leave comments and approve changes. When you need to show it to your client, share a clean project presentation without exposing the work process.
Review and commentsVersion comparisonApprovalClient presentation
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Set the development in motion.
We create Lifestyle video content from the visual world of the development for websites, presentations and digital communication. Video pending selection: this block remains editable in Sanity and can be replaced with a video module when a suitable piece is available.
Portfolio
Visual content for real developments
A compact sample of published project imagery, used here as evidence before the final contact step.
Next step
Preparing a new development?
Send me the project information and tell me what material you need to prepare. We can define the most suitable imagery and visual content together.
Frequently asked questions
Who provides 3D visualization for property developers?
Paco Barruguer, a 3D artist based in Castellón, Spain, creates the visual material for property developments: exterior, interior and common-area renders, 3D floor plans, lifestyle images, architectural video, landing page and sales dossier.
What does the visual material for a development include?
Exteriors, interiors, common areas, 3D floor plans, lifestyle images, video, landing page and dossier. Everything starts from a single visual direction, so the development is presented consistently across every channel.
Is it suitable for off-plan sales?
Yes. The goal is for the development to be presented and marketed before it is built, with images and video that help buyers understand the project on the website and in sales presentations.
What do I need to send to get started?
Plans, 3D models of the project, material references and, if available, concept images. With that information the visual direction and the set of deliverables are defined.
Can an architectural video of the development be produced?
Yes. Architectural video can be produced from the same 3D work to present the development in motion on the website, social media and sales presentations.