3D Visualization for Ceramics
You show us the ceramic product. We imagine the space.
3D visualization and CGI for ceramic and surface manufacturers: environments, collection renders and content for catalogues, websites, trade fairs and campaigns, with art direction and spatial design included.
Art direction included
You can come to us with a defined idea, a few references, or simply tell us where you would like to use the collection.
We develop the concept, architecture, complementary materials, furniture, lighting and atmosphere to create the right space for your product.
Your product comes first
Ceramic products are represented through controlled 3D visualization to preserve formats, graphics, joints, reliefs, finishes and installation patterns.
Technology can change. Product fidelity cannot.
Environments created to showcase products
Bring the environment to life
Once the environment is approved, we can create a Lifestyle video to extend the collection's visual content across websites, presentations and social media.
We can also generate lifestyle images derived from the original environment, not just the video, to extend the collection across catalogues, presentations and social media.
Included with every project
The whole project, in one place.
Every project has a private space where you can review images, compare versions, leave comments and approve changes. When you need to show it to your client, share a clean project presentation without exposing the work process.
Experience
12 years inside the ceramic industry
Before working independently, I spent 12 years at Porcelanosa Group.
I understand the product, the processes and the visual requirements of an industry where imagery must be compelling without compromising material fidelity.
Frequently asked questions
Who creates renders and CGI for ceramic manufacturers in Spain?
Paco Barruguer, a 3D artist based in Castellón, specialises in 3D visualization for ceramic and surface manufacturers: environments, collection renders, lifestyle images and video. Before working independently he spent 12 years at Porcelanosa Group, so he knows the product, the formats and the processes of the industry.
How is product fidelity kept in a ceramic render?
Ceramics are represented with controlled 3D visualization based on the textures and data supplied by the manufacturer, respecting formats, graphics, joints, relief, finishes and layout. Technology may change; product fidelity does not.
What do I need to send to start a collection?
Textures or digital samples, formats, finishes and the intended application. If the environment is not defined yet, the concept, architecture, furniture, lighting and atmosphere can be developed from scratch, with art direction included.
What is delivered and what can it be used for?
Final high-resolution images ready for catalogues, websites, presentations, trade fairs and campaigns. From the approved environment, derived lifestyle images and an audiovisual piece can also be produced to extend the collection.
How long does it take?
As a reference, 3 to 5 business days for ceramic renders and 10 to 15 business days when video is included. The actual timeline depends on the scope of each project.